Destination Marketing Association International: 2016 Annual Convention

29th July - 4th August 2016   (GMT-05:00) America/Chicago

August 1 - 3, 2016
Minneapolis, Minnesota


As the premier event for destination marketing and management professionals, DMAI’s 2016 Annual Convention promises to inspire, educate and inform. This year’s convention will be nothing short of an engaging, energetic and value-driven event featuring educational tracks focused on leadership, marketing, sports, convention sales, and more moderated by dynamic thought leaders from inside and outside the industry.

DMAI's Annual Convention provides:


  • An exclusive opportunity to connect peers and thought leaders from inside and outside the industry.  
  • An integrated approach to learning regardless of your budget size or discipline focus.
  • Recognition for our leaders and their accomplishments on behalf of the industry.
  • Relationship-based exchanges among industry providers and DMOs.
  • Diversity of thought by assembling the best minds in local insight and global expertise.


Onsite Registration is Now Open

Please visit the Minneapolis Convention Center, Lobby B to register on site.

A full refund of the conference fee, less a US$150.00 administrative fee, will be provided for cancellations. We regret that we will be unable to honor refunds after July 12, 2016 without proof of medical and/or family emergency.



Opening Keynote featuring Abigail Posner

As a thought leader, author, manager and corporate executive, Abigail Posner has spent her life catalyzing change and creating impact.


General Session Keynote featuring Chip Conley

Chip Conley is the Head of Global Hospitality and Strategy at Airbnb. At Airbnb, Chip is sharing his proven methods with hundreds of thousands of hosts in over 190 countries around the world.


General Session Keynote featuring Jay Baer

Jay Baer is the world's most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books who travels the world helping businesspeople get and keep more customers.


Closing Keynote featuring Andrew Zimmern

Andrew Zimmern is a three-time James Beard award-winner, a chef, a writer, teacher and gracious dinner guest who has traveled to over 150 countries, logging countless hours in kitchens around the world.

Awards & Honorees

In 2016, the industry recognizes honorees and DMOs in multiple categories who have demonstrated commitment and promise towards the continued success of destination marketing worldwide:

  • 30 Under 30
  • CDME Graduates
  • DMAP Honorees
  • Hall of Fame Inductees


DMAI's Annual Convention is an invaluable opportunity for media representatives to catch up on the latest DMO industry news, topics, and trends. Editorial representatives are welcome to attend all general and educational sessions, spend time in our Business Exchange and attend the evening events. Representatives who wish to take advantage of this opportunity must submit editorial coverage within 90 days of the convention's conclusion. 

To request a press pass, please contact Jim McCaul, Director of Communications, at Please note that media credentials will only be provided to editorial staff. Sales representatives are welcome to register via various exhibitor/sponsor opportunities.



We invite you to return and review the convention agenda often to view the latest updates to the schedule, education session descriptions, speakers, and more. Feel free to browse through event dates and select a session to learn more about each one.

To download a printable PDF agenda, please click here.


Additional Events

Whether investing in your professional development, interacting with your peers, or making new connections, there's plenty to do before, concurrently, and after DMAI's Annual Convention this year.

Register for the following additional activities: