Destination Marketing Association International: 2016 Annual Convention

07/29/2016 8:00 AM - 08/04/2016 12:00 PM

August 1 - 3, 2016
Minneapolis, Minnesota


As the premier event for destination marketing and management professionals, DMAI’s 2016 Annual Convention promises to inspire, educate and inform. This year’s convention will be nothing short of an engaging, energetic and value-driven event featuring educational tracks focused on leadership, marketing, sports, convention sales, and more moderated by dynamic thought leaders from inside and outside the industry.

DMAI's Annual Convention provides:


  • An exclusive opportunity to connect peers and thought leaders from inside and outside the industry.  
  • An integrated approach to learning regardless of your budget size or discipline focus.
  • Recognition for our leaders and their accomplishments on behalf of the industry.
  • Relationship-based exchanges among industry providers and DMOs.
  • Diversity of thought by assembling the best minds in local insight and global expertise.


Onsite Registration is Now Open

Please visit the Minneapolis Convention Center, Lobby B to register on site.

A full refund of the conference fee, less a US$150.00 administrative fee, will be provided for cancellations. We regret that we will be unable to honor refunds after July 12, 2016 without proof of medical and/or family emergency.



Opening Keynote featuring Abigail Posner

As a thought leader, author, manager and corporate executive, Abigail Posner has spent her life catalyzing change and creating impact.


General Session Keynote featuring Chip Conley

Chip Conley is the Head of Global Hospitality and Strategy at Airbnb. At Airbnb, Chip is sharing his proven methods with hundreds of thousands of hosts in over 190 countries around the world.


General Session Keynote featuring Jay Baer

Jay Baer is the world's most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books who travels the world helping businesspeople get and keep more customers.


Closing Keynote featuring Andrew Zimmern

Andrew Zimmern is a three-time James Beard award-winner, a chef, a writer, teacher and gracious dinner guest who has traveled to over 150 countries, logging countless hours in kitchens around the world.

Awards & Honorees

In 2016, the industry recognizes honorees and DMOs in multiple categories who have demonstrated commitment and promise towards the continued success of destination marketing worldwide:

  • 30 Under 30
  • CDME Graduates
  • DMAP Honorees
  • Hall of Fame Inductees


DMAI's Annual Convention is an invaluable opportunity for media representatives to catch up on the latest DMO industry news, topics, and trends. Editorial representatives are welcome to attend all general and educational sessions, spend time in our Business Exchange and attend the evening events. Representatives who wish to take advantage of this opportunity must submit editorial coverage within 90 days of the convention's conclusion. 

To request a press pass, please contact Jim McCaul, Director of Communications, at Please note that media credentials will only be provided to editorial staff. Sales representatives are welcome to register via various exhibitor/sponsor opportunities.



We invite you to return and review the convention agenda often to view the latest updates to the schedule, education session descriptions, speakers, and more. Feel free to browse through event dates and select a session to learn more about each one.

To download a printable PDF agenda, please click here.


Additional Events

Whether investing in your professional development, interacting with your peers, or making new connections, there's plenty to do before, concurrently, and after DMAI's Annual Convention this year.

Register for the following additional activities:

No Schedule Items Available

No active schedule items for specified event or you do not have permission to access them.



We would like to thank our sponsors for their continued investment in your education and the success of the destination marketing industry!

Sponsorship & Exhibits

Maximize your business opportunities at DMAI's Annual Convention. As the foremost gathering of key decision makers and influencers representing destinations worldwide, the Business Exchange buzzes with energy and excitement as leading companies showcase the latest innovations, technologies and solutions available to DMOs. Reasons to Participate

Use this marketplace as a springboard to:

  • Establish your brand.
  • Gain further access and deepen your business relationships.
  • Position yourself as thought leader and expert.

Make the Business Exchange tradeshow the center of business activity. Purchase an exhibit booth here. 

Be sure to support your presence with additional exposure. For more information or to discuss sponsorship opportunities, contact Lauren Benedict, Vice President of Sales, at

REGISTERED SPONSORS AND EXHIBITORS: View the Online Exhibitor Directory here. Partner Dashboard Login 

aRes Travel Inc

aRes Travel is a leading provider of a private-label booking engine powering online reservations and ticketing transactions for the travel and tourism industry. The comprehensive booking platform operates in a mobile-responsive environment, while offering flexible and easy solutions for additional revenue opportunities including group overflow and dynamic packaging. Additional services include a Central Reservation Call Center and Visitor Center Concierge.

ASAE-The Center for Association Leadership

ASAE represents more than 21,000 association executives and industry partners from 9,300+ organizations. ASAE members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. ASAE helps associations and association professionals transform society through the power of collaboration and supports destinations through its belief in the importance of face-to-face networking and meetings.

Brand USA

Brand USA is the destination marketing organization for the United States with the mission of increasing incremental international visitation, spend, and market share to fuel the nation's economy and enhance the image of the USA worldwide. Brand USA works in close partnership with more than 600 partner organizations to invite the world to explore the virtually limitless travel experiences and destinations available in the USA.


Connecting people, places and ideas is our business Connect is one of the senior leaders in the meetings and tourism marketing industry. Founded in 1974, our clients include destination marketing organizations and state tourism offices, attractions, hotels, resorts and convention centers. We provide clients with access to the leisure travel market and niche group markets through our signature Marketplace events and media, a suite of highly targeted print and digital consumer media and technology solutions including website and app development.


CrowdRiff's Visual Influence Platform is revolutionizing how DMOs use visual content by surfacing the most relevant earned and owned photos and videos and turning them into powerful marketing assets. Destinations use CrowdRiff to discover, organize, acquire rights and publish the most engaging visual content across every channel, at scale.


Cvent, Inc. is a leading cloud-based enterprise event management platform. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events.

Delta Sky Magazine

Destination & Travel Foundation

Tackling the most pressing issues of the day and the vexing problems ahead, the Destination & Travel Foundation engages industry leaders and experts in various fields to determine innovative and creative strategies. The ultimate goal is to prepare the industry to deal with the rapidly changing business environment.

Expedia Media Solutions

Expedia Media Solutions is dedicated to building innovative media partnerships for travel advertisers enabling them to leverage Expedia’s network of leading travel brands and global sites. With a growing product portfolio of advertising and sponsorship opportunities, Expedia Media Solutions has revolutionized the way brands reach and connect with online travel consumers.


Born as a digital agency, raised on a culture of innovation at the forefront of today’s consumer behavior, Fuseideas’ purpose is to help destinations meet the needs of what today’s (and tomorrow’s) traveler are not only wanting, but expecting. Today’s travelers want authentic real experiences, they want personalization; they want the assets of a destination to be protected, but enjoyed.

Garrett Popcorn Shops

Garrett Popcorn is made fresh daily with only the highest quality, wholesome ingredients. Our tradition of creating a gourmet Popcorn experience lives on in our Copper Kettles and in our small batch, secret family recipes. Garrett® partners with organizations to provide customized gifting solutions for the following: Customer and Employee Appreciation Gifts, Meetings/Conventions/Trade Shows, Loyalty Recognition Programs, and Weddings/Special Events

HomeAway, Inc.

At HomeAway, our mission is to make every vacation rental in the world available to every traveler in the world through our online marketplace. With over 1.2 million live vacation rental listings in 193 countries, we're committed to helping families and friends find the perfect vacation rental to create unforgettable travel experiences together.

IMEX Group

IMEX America (October 18-20, 2016) is the USA’s largest meetings industry trade show - a global event attracting thousands of professionals from the U.S. and internationally. They return to IMEX America for unequalled opportunities for business, networking and education. Since its inaugural 2011 event, IMEX America has expanded to accommodate growing numbers. It features the industry’s largest hosted buyer program.

International Association of Exhibitions and Events (IAEE)

IAEE represents over 9,500 individuals in over 50 countries who conduct and support exhibitions around the world. Along with the globally recognized Certified in Exhibition Management (CEM) learning program and designation, IAEE has a strong focus on advocacy initiatives including activities with the Exhibitions Mean Business and Meetings Mean Business coalitions, US Travel Association and US Department of Commerce.

Lonely Planet Global, Inc.

Our passion. Your solution. Inspire your customers. Take them on a journey. Show them the world. Nothing fires up people quite like travel, and at Lonely Planet we know this better than anyone else. We are the world's leading travel authority and have been an essential resource for travelers for 40 years. Find out more at

Matador Network

Meeting Professionals International (MPI)

MPI is the largest and most vibrant global meeting and event industry association. The organization provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI membership is comprised of approximately 18,500 members belonging to more than 80 chapters and clubs in 22 countries.


With offices in Sarasota, Florida, and Superior, Colorado, Miles markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward thinking online, mobile, email and print content marketing solutions.

MMGY Global

We believe in the power of travel. That’s why MMGY Global has been dedicated exclusively to this industry for 34 years. From research to brand development, web design to public relations, we offer integrated marketing for travel brands throughout the world with one goal in mind: We Inspire People to Go Places.

PCMA Convene®

Align your brand with the #1 meetings publication, ranked by Watkins Research Group. With over 34,000 readers, 28,000 decision makers and a total reach of over 100,000, Convene’s goal is simple! Engage and inform, entertain and educate, and inspire our audience to think different about meetings. Visit us for some cool new updates online at

Schneider Publishing Company, Inc

Our mission at Schneider Publishing is to create and provide world-class publications, conferences and informative products and services that improve the lives of the people who use them. We are the publishers of Association News and SportsTravel magazines, and the organizers of the TEAMS Conference & Expo and Meetings Quest trade-show series.

Screenvision Media

Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and provides comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. Our cinema advertising network consists of over 14,300 screens in 2,300+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies.

SearchWide, LLC

SearchWide is a full service executive search firm primarily for companies in the travel, tourism, hospitality, convention, trade association, venue management and experiential marketing industries. We specialize in C-Level and Director level executive searches for companies ranging in size from Fortune 500 corporations to mid-sized public and private companies and associations.


Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, search marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). The company employs 185+ staff and works with more than 380 customers in North America and around the world.

Tempest Interactive Media

Tempest, a full service interactive design and marketing agency, partners with tourism organizations around the world to deliver digital experiences that inspire. Tempest offers bold ideas, award-winning creative, cutting-edge tech, and integrated digital marketing. Through its iDSS division, Tempest delivers a cloud-based software platform to power destination marketing organizations globally.

Tourism Economics, Inc.

Tourism Economics merges an understanding of the travel sector with economic tools to help DMOs succeed. The Event Impact Calculator measures the economic contribution of meetings, sports events and (coming soon) festivals across 150+ cities. Custom forecast and market opportunity models guide destination marketing strategies. Global City Travel provides DMOs with a comprehensive dataset of international travel for 300 cities. And our budget competitiveness studies determine the level of DMO funding required to compete in the travel market place.


TripAdvisor® enables travelers to plan and book the perfect trip. TripAdvisor branded sites make up the world's largest travel community, allowing DMOs to strategically target 340 million unique monthly visitors on TripAdvisor and across Facebook and the Internet throughout the travel planning cycle. The sites operate in 45 countries and 25 languages worldwide with a dedicated DMO Team.


USAE is a paid circulation print and "e" publication, reaching more than 25,000 industry insiders nationwide including association, CVB, and hotel sales/marketing executives. USAE's unique niche is the publication of daily editions at the most important industry conventions. These "Show Daily" Issues are distributed to attendees at official convention hotels; circulated at registration areas, mailed to USAE print subscribers and e-mailed to "e" subscribers.